A logo is one of your business’s significant features that can be considered the face of your brand. Logo plays an important role in connecting our minds to the business to the question, even without knowing its name. It’s an important part of your brand identity.

“A great trademark is appropriate, dynamic, distinctive, memorable, and unique.” ‘– Primo Angeli

 An effective logo shows the world what you stand for, makes the public remember your brand, and helps potential customers understand your business within a short period of time. It is essential to choose the appropriate logo design depending on the type of business. However, some companies require a monogram or badge logo for their business so that they can easily promote their brand.

Monograms are logos that consist of letters, usually brand initials. LG, HP, HBO, CNN are the initialisms of a few famous businesses with rather lengthy names. In this kind of logo, logo designers prefer to use 2 or 3 words to make their brand memorable instead of using more words. Using fewer words to make their business member is their brand-identification purposes. So it makes perfect sense for them to use monograms that represent their organizations. Monograms can be a clear and simple solution to communicate your identity.

Generally, Badge Logo Design is nothing but can be considered as a  symbol which companies use for the brand recognition process. Custom Badge  Design of a company is the first thing that your customers encounter in your organization. Badge logo designs differ from simple emblems containing the name, establishment date, location or tag line of a company, to brave and colorful attachments that aim to convey an important message. For several world-renowned brands, Badge design is a core and paramount element of their promotional activity. Badge logo size and shape limitations make it difficult to execute a unique, appealing and informative logo and make sure that your target consumers can identify your business concept.

Some business that uses monogram and badge logo:

Starbucks: The Siren is the face of the Starbucks brand. The image of her and their strong wordmark are their most recognizable brand assets.The preferred approach is to use the Siren logo by itself, unlocked from the wordmark. Starbucks can be a good example of using monogram in a logo design. The mermaid in the Starbucks logo makes this brand recognizable.

Twitter: The bluebird of Twitter is another perfect way of using monograms in a perfect way.

Apple: The bitter apple is used as a monogram in the popular brand Apple.

BMW: BMW Emblems can crack, fade or simply fall off over time, making your BMW or its wheels look older than they actually are. These are easy to replace. And the simple replacement with fresh BMW roundel emblems and M badges can help make your BMW look young again.

HP: The iconic “HP” monogram on a circle is a part of the company’s visual identity. The first logo was introduced in 1939.  Throughout the years the symbol gained color, cleaner contours, and perfection in everything.
Gucci: In fashion history, Gucci currently has one of the most iconic logos. The monogram of Gucci makes this logo recognizable.

Badge and monogram logo design plays a very vital role to promote a brand and also help a business to create a great bond with their potential customers.