Establishing a brand identity is critical for organizations looking to boost revenue and client reach. Let’s get one thing clear: the logo and website are not the brand. A brand is the sum of people’s experiences, perceptions, and reputations of company services. Branding refers to the actions we take to develop a brand (strategy). And a brand identity is the physical manifestation of a brand. A logo is likely to be one of the first experiences customers have with any company, and it’s our chance to make a good first impression, demonstrate that we provide a high-quality service, and visually communicate company mission.
What qualities identify an excellent logo?
An excellent logo is one that is relevant to the industry or service and seems acceptable. When it comes to professional services (as opposed to products), simpler is usually better. We frequently design wordmarks or typographical logos for customers because that is all they require.
It is aimed to set a company apart from the competition and generate brand loyalty. How? It is embedded with meaning. Why? Because the brand is formed on the company’s belief system, fundamental values, purpose, mission, and vision. Not any logo is what people remember and tell their friends about.
Aspects of an Excellent Custom Logo
Unlike major corporations, most small brands do not have years of brand recognition that people identify with the company, nor do they have a large marketing budget to help consumers comprehend what the company does. As a result, the logo must convey who they are and what they do in an instant. A solid business logo designed by San Jose logo design company includes specific features that function together and consistently to reflect the brand. These components are as follows:
Select typeface that reflects company values
In developing a logo and brand, the choice of typefaces and how they are ordered is just as significant as the use of color, imagery, or graphics. Why? Because people correlate the appearance of a word with what it actually says to determine how they feel.
Strong branding elicits an emotional response. Individuals want the typography to pique people’s curiosity, build trust, and inspire optimism. Typography is a technique for instilling such feelings in individuals without their being aware of it.
Choose the colors wisely
The color of a logo influences how it is seen and might influence purchasing decisions. Color evokes emotions and conveys meaning. Color may boost brand recognition by up to 80% when applied consistently across all campaign.
The appropriate colors are determined by the industry and target market. We ‘ve probably discovered that certain industries use specific colors. Blues, for example, are commonly used by banking companies because they convey stability and dependability. Blue is used by brands to install trust in their products and services.
Make use of a simple iconic piece
Although 72 percent of the top brand names are made up of words or acronyms, those names use typography to build an image in someone’s head. Graphic components, symbols, and icons can all be used in the same way.
A visual element adds intrigue and helps any logo stand out. It must capture a consumer’s attention for 10 seconds in order for them to remember it and form an opinion about it.
Tagline
The tagline is usually shown directly below the logo and contains a pre-written catchphrase or sentence. In most cases, the tagline clarifies what the company stands for or serves as a hook to entice potential buyers.
A slogan and logo combination can help to attract more attention of the customers; nevertheless, neither is required.